DICK’S Sporting Goods wanted to cover the Little League World Series but wasn’t allowed to show players, games or fields.
We decided to show what life off the field was like and created a sports caster without the sports.
Meet James the LittleCaster
In four days, we hit 586K impressions and an 85% average completion rate.
Highlight Reel
Full Instagram Story
CD: Scott Lichtenauer
ACD: Erik Stark
AD: Natasha Ygsi